During the recruiting process coaches are going to evaluate your character before they give you a scholarship. They will want to see a good work ethic, academically and athletically. They will want to know about you, your friends and your family before offering a scholarship.
You become a representative of their program on and off the floor. You will be under scrutiny as a player. People will notice how you act on the court, in the classroom and off-campus.
Another thing they will analzye is the behavior of the parents. They way you treat your current coaches (club or high school) is a perceived indicator of how they will be treated in the future. There have been a number of players that I have chosen to not play in my program due to watching their parent's behavior at their high school games.
The following is an excerpt from an article regarding overbearing parents and the recruiting process from the website Recruiting-101.com.
"A few years back I heard a good story about an athlete who is a talented basketball player. He works hard and does the right things to make him successful on the court. But his mom is a completely different story. Following one game where her son didn’t get enough shots, she screamed at an assistant coach about it. This was in public and their team had won the game that night. Again, it is a high school assistant coach.
There was a college coach there that night from a school that had recently had some success on the court. They were looking at recruiting this kid but the college coach saw all this drama in fold right in front of his eyes. He saw this overbearing (Crazy may also work here) parent yelling at a coach after their team had won the game. Right then and there, the college coach told the head coach that he was no longer interested in the prospect and left.
If that was the only Division I school that was recruiting this athlete, then the years of work and dreams of playing at that level may have been out the window as well."